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BA223 Principles of Marketing 4 credits

Develops skills in understanding and developing strategies in the marketing environment. Covers principles and techniques of market research, consumer behavior, product development, pricing, distribution and promotion. Establishes basis for creating a marketing plan.

This course may be taken 1 time for credit.

Course Placement & Testing

...5 BA206 Marketing, Principles of 4.5 BA223 and BA000 .5crd Information Systems & Computer Apps...