The Career Pathway Certificate of Completion: Marketing is for students who wish to update skills or increase advancement potential.
Courses are designed to provide students with a strong basic understanding of fundamentals and current practices in the field of marketing. Businesses will find this short-term certificate especially helpful in quickly training present and new employees in basic subject matter pertinent to the marketing function.
This Career Pathway Certificate leads to an Associate of Applied Science in Business Management/Entrepreneurship. To see how this program links to others in the Pathway click here.
Graduation Requirements
Students must complete a minimum of 27 credit hours with a cumulative Grade Point Average (GPA) of 2.0 or better. All courses in this program must be completed with a grade of ‘C’ or better. One course must be completed at Southwestern before the Career Pathway Certificate of Completion: Marketing is awarded.
Complete the graduation application process one term prior to the term of completion (e.g., spring term graduates must apply during winter term).
Program Guide
| First Year | ||
|---|---|---|
| Fall | Credits | |
| BA101 | Introduction to Business | 4 |
| BA238 | Sales | 3 |
| WR115 | Introduction to Expository Writing (or higher) 1 | 3 |
| Credits | 10 | |
| Winter | ||
| BA205 | Solving Communication Problems With Technology | 4 |
| BA223 | Principles of Marketing | 3 |
| CIS120 | Concepts of Computing | 4 |
| Credits | 11 | |
| Spring | ||
| BA233 | E-Marketing | 3 |
| BA239 | Advertising | 3 |
| Credits | 6 | |
| Total Credits | 27 | |
| 1 | Excluding WR241 Imaginative Creative Writing Fiction, WR242 Imaginative Writing Poetry Poetry, WR243 Imaginative Writing Explorations, or WR250 Autobiography Writing. |
Program Student Learning Outcomes
Upon successful completion of this program, the student will be able to:
- Demonstrate effective communication skills including both verbal and written.
- Describe the marketing methods including the analysis and inter-relationship of the marketing mix: Product, price, place and promotion.
- Develop/implement a marketing plan to achieve the goals of a business.